Marketing Video Proposal
By: Canyon View Media
Targeted Objective
The overall objective for this project is to create a compelling marketing video that targets the below.
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Travel enthusiasts and adventurers looking for unique experiences.
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Millennial and Gen Z travelers who are tech-savvy and active on social media platforms.
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Solo travelers seeking connections and recommendations from fellow travelers.
Video Concept
Opening shot: A close-up of a smartphone screen displaying the DiscoverList app.]
Voiceover: "Introducing DiscoverList, the ultimate travel adventure app."
[Scenario 1: A student sitting in a lecture hall.]
Scene: The student, sitting in a lecture hall, looks bored and opens the DiscoverList app.
Cut to: The student's face lights up as they see someone's adventure in Tokyo on the app.
Cut to: The student presses a button on the app, and suddenly they're transported to downtown Ginza, Tokyo, surrounded by the bustling city.
Voiceover: "Connect with travelers around the world and dive into their adventures."
[Scenario 2: An office worker at a desk in a cubicle.]
Scene: The office worker, visibly bored, opens the DiscoverList app on their phone.
Cut to: The worker's eyes widen as they browse through the app, discovering a group of friends having fun in Medellin, Colombia.
Cut to: The office worker presses a button on the app, and instantly they're immersed in the vibrant streets of Medellin, laughing and enjoying their time with friends.
Voiceover: "Escape the mundane and unlock unforgettable experiences."
[Scenario 3: A man riding the bus to work.]
Scene: The man, seated on a bus, pulls out his phone and opens the DiscoverList app.
Cut to: The man's excitement grows as he discovers the beautiful scenery of British Columbia's Sea-to-Sky Gondola on the app.
Cut to: The man presses a button, and suddenly he's standing amidst the breathtaking views of the Sea-to-Sky Gondola.
Voiceover: "Experience the world at your fingertips, wherever you are."
[Closing shot: The DiscoverList logo and tagline .]
Voiceover: "DiscoverList. Discover, Travel, Share"
Tentative Shoot Schedule
Medellin Colombia: June 20, 2023
Vancouver Canada: July 5, 2023
Tokyo Japan: July 19, 2023
Cost
Whats Included
Full-service production:
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Cinematic video production
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Casting and Talent coordination
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Post-production including color correction
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All travel and accommodation for crew and talent